Beauty. Durability. Environment.

MacDermid Enthone Jewelry, Fashion & Decorative Finishes are marketed under the SEL-REX®brand and are specially formulated to meet the most stringent requirements of the decorative industry. We partner with our customers to provide cost-effective and environmentally friendly processes that deliver a broad range of colors, precise karat and cadmium-free gold alloys, as well as health and safety compliant alloys for precious and non precious metal processes. From jewelry and high-fashion accessories, to textiles, cosmetics packaging, watches, silverware and more, SEL-REX decorative and electroforming processes make them look and perform their best!